about us & ethics
MORE THAN NATURAL – SUPERNATURAL
The fabric I’ve used for my first range is a SUPERNATURAL mix of organic cotton and silky soft Modal® so our clothes feel as good as they look.
Organic cotton, although free of nasties, needs loads of water and land to grow. Today’s demand for all cotton is environmentally unsustainable, so Organic cotton can’t be the only eco-way forward. We need efficient fabrics that keep their shape, size, colour and soft touch and need a minimum of energy consuming aftercare.
Modal® is a man made cellulose fiber produced from sustainably farmed beech wood. It feels like silk and doesn’t lose its shape, fade, pill or shrink. It’s one of a number of fabrics that are being developed today using modern, cutting edge, environmentally conscious methods of production – proof that man and nature can work together in near perfect balance – SUPERNATURAL!
For the first range we’ve used cotton grown in India by farmers who are part of a development project. The garments are made by a partner factory who operate sustainably with fair wages and labour practice.
